$3.8 Million in 30 Seconds

The Super Bowl is arguably the biggest game in all of American sports. People of all athletic preferences gather on couches, tailgates, and in bars for the big event. Families join together. Parents pass on the traditions to their children. For many, the teams playing aren’t nearly as big of a deal as the advertizements that play in between. As America’s most watched sporting event, pressure is on for businesses to put their best and brightest ideas into capturing the massive audience’s attention – and hopefully business! Nearly every American target audience will be watching en mass. It comes as no surprise than that prices for Super Bowl commercials are at a premium, and growing every year. This list compiled by The Huffington Post shows how much is being spent on 30-second spots:

  • 2013_$3,800,000
  • 2012_$3,500,000
  • 2011_$3,100,000
  • 2010_$2,900,000
  • 2009_$2,800,000
  • 2008_$2,700,000
  • 2007_$2,600,000

With costs so astoundingly high, it is expected that the commercials shown would be phenomenal, yet every year there are clear fails, clear wins, and not-so-clear ads that leave the audience scratching their head in confusion. While there are plenty of sites that will give a play-by-play of every commercial shown (like this one for example), I only want to emphasize the ones that are the best examples of what I’m talking about.

Some of the commercials that were rated the highest were the ones that appealed to peoples’ pathos.  Such as the Budweiser, Jeep, and Dodge Ram commercials.

Other favorites were the comedic ones such as Taco Bell and Doritos. Ironically, the ones which were for the least healthy (but probably tastiest) food choices.

Some managed to combine the cuteness factor and the humor like Kia.

Ones that left the audience scratching their heads a bit were the Skechers, Bud Light, and Calvin Klein.

And then of course there were the commercials that just made you want to turn your head and hurl into the nearest empty bucket of friend chicken, or send the children away as quickly as possible. Like this one. Clearly, GoDaddy.com has forgotten that children watch the Super Bowl as well… Apparently, however, so has the Super Bowl halftime show.

Everyone has their opinions of course, but one thing to keep in mind while watching them is, were they really worth $3.8 million per 30 seconds?

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One Response to $3.8 Million in 30 Seconds

  1. In answer to your final question, “Clearly no!”, but that won’t preclude them being more expensive next year.

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